In the online era we live in, the realm of trade has seen a whole amount of breakthroughs even just in the last ten years: keep on reading to learn about three brand new ways.
The first step towards growth and evolution in the world of business and retail has certainly been the launch of online platforms: presently incredibly famous, some internet giants in this industry have actually been around for a while, but are in no way losing their success, as revealed by the interest of the head of the activist fund that recently took a stake in eBay. In the history and evolution of e-commerce, this platform has perhaps been among the most essential footballers, enabling users to both purchase and sell on it, and with innovative features such as online auctions, that could be entered from all around the globe. Especially now, as men and women come to be much more aware of how this consumerist society develops lots of waste for products we don’t use anymore, being in a position to sell used products is a really great contribution from this kind of e-commerce in terms of sustainability.
Probably the latest development of e-commerce, observed only in the last couple of years, has been the rise of the figure of the influencer. Closely linked with social media marketing, commerce is slowly relying much more on individuals attempting and showcasing products to their audience, producing a somewhat more personal connection that a billboard or a routine commercial might not have. With assorted systems of referrals or rewards, the future of ecommerce might be going hand in hand with that of this particular figure, and systems that facilitate this type of advertising and online behaviour are benefitting from this phenomenon as well, as seen by the interest of the chief executive of the bank that funds Hootsuite.
The realm of commerce is, for apparent reasons, closely linked to that of marketing and advertising, and the introduction of new platforms has surely indicated the need for completely new marketing tactics. As consumers, we actually have distinctly witnessed a tremendous range of brand-new e-commerce business models and strategies, and the main new players in this characteristic sector seem to be social media platforms. As digital marketing becomes a fundamental part of advertising, figures like the founder of one among the largest funders of Instagram know the ever-changing times, and the platforms themselves actually have introduced new features that are specifically intended to make online shopping more straightforward, straight from the social network. With the advent of other internet solutions becoming progressively much more preferred than the standard ones, such as streaming movies rather than watching them on television, a social media post could replace tv commercials as the advertising style of the future.